Syndicated Data And Standardized Services And Their Differences Marketing Essay

Syndicated Data And Standardized Services And Their Differences Marketing Essay At work, I am involved in the selection process of research suppliers for the sake of annual staff surveys, benefits surveys and for mystery shopper program and analysis, I realize the services offered by the research industry has grown greatly in the past decade. So I am interested to find out the kind of services research agencies offer, and about the marketing research industry worldwide. This paper is therefore relatively informational, in which I have included a lot of named research suppliers who were listed and found from the various book references, library and internet sources in order to support the different categories of the services. There will be little emphasis on opinionated discussion, as the objective of this paper aims to explain the syndicated data and standardized services offered by research agencies, distinguish their differences, various applications and sources of data. Both services are common nowadays in Asia, especially the SMEs (Small to medium sized ente rprise) that are using such research data for nurturing the success of their organizations, however the difficulties to operate a nation-wide approach in Asia is discussed. I have also included a sample of a standardized service in Hong Kong, WorkHKà ¢Ã¢â‚¬Å¾Ã‚ ¢ by Towers Watson, in the area of job satisfaction survey and its process is shared here. Introduction What is Syndicated data and Standardized services Today, over $20 billion a year is spent on marketing/advertising/public opinion research services around the world. Spending on marketing research is $6.9 billion in the United States alone. During the past two decades, the research market has become highly concentrated, with about 54 percent of the market being held by the 50 largest worldwide organizations. The other half of the market is shared by a thousand or more small research firms. The concentration is even more pronounced in the United States, where the 10 largest firms account for 64 percent of total U.S. spending for marketing research (Wileys Marketing Research Industry and Research Ethics article, p.26). In the highly competitive retail market, understanding the customer is paramount. In order to fill in the gaps of consumers buying motive and actual buying, companies have to understand the customers, and of course, marketing research is the tool for gaining knowledge about the customers. Marketing research is a systematic gathering of information and such analysis of data gathered connects the consumers and the public to the marketer so as to identify the marketing problems and opportunities, assess marketing actions, manage the marketing performance, and improve the overall marketing process. Marketing research information is provided by research suppliers which can be either an internal supplier or an external supplier. Most manufacturers, retailers, and service businesses, such as McDonalds, Kraft Foods or American Airlines, have small internal marketing research departments, and Procter and Gamble (PG) has a large internal research department. External suppliers are outside marketing research companies hired to supply marketing research data; and they can be classified as full service supplier firms and limited service supplier firms; full service suppliers are companies that offer full range of marketing research activities, they provide standardized information which involves two broad classes, namely the syndicated data services and standardized services which this paper focuses to discuss. Figure 1.0 indicates the overall services provided by an information supplier. What it means by Syndicated Data and Standardized Services According to Curry (1993) and Kolb (2008), syndicated data is a form of external and secondary data supplied in a standardized format and ready-to-use routine information made available to multiple subscribers known as a syndicate in a common database, which means the information is not tailor made to meet the needs of any particular company or designed to solve client-specific problems, the data format is designed to provide a standard, ongoing vehicle to facilitate the collection of data. Syndicated data is provided in a common data base for a service fee charged to subscribers and these research firms which provide the data are known as syndicated data service firms. These suppliers offer syndicated data on a subscription basis to all subscribing members of the syndicate, such detailed information can be of value to companies in a specific trade but may not be available in libraries. Syndicated data suppliers collect data on a continuing basis regarding the consumption of a specif ic product or products or the purchasing behavior of a specific target market segment. These data are then sold to companies, which specify how much data they want and the analysis they require; the more data and analysis that are required, the higher the price and what they do not do is conducting research specifically for any single client company. With syndicated data, both the process of collecting and analyzing the data and the data itself are standardized, firms supplying syndicated data follow standard research formats and uniform reports that enable them to collect the same standardized data over time at periodic intervals. Common types of syndicated data measure retail sales, wholesale product shipments, consumer panels, advertising media audiences, advertising effectiveness, and consumer attitudes. ACNielsen TV Ratings and IRI are examples of two large syndicated data services firms, ACNielson collects information on TV and media viewing and also on ad recognition on the i nternet, anyone, including the public, can buy the products they sell by visiting their website. On the other hand, standardized services rarely provide clients with standardized data, rather, they provide the research process. Zikmund (2003, p.74) explained that standardized services refer to a marketing research process that is standardized and used to generate information for a particular user and the application of that standardized process will result in different data for each client, even though the standardized process is the same in gathering the data. For example, a client will use a standardized service firm to measure customer satisfaction, instead of developing its own process. Several other marketing research services, such as test marketing, naming new brands, pricing a new product, or using mystery shoppers, can be provided or purchased from standardized service firms. Synovates ProductQuest service assists in developing new products and improving existing products. Baltimore Research offers a Mock Trials service to clients involved in litigation, to listen to di fferent attorney presentations so that the litigants attorneys can have better presentation ways to impact the jurors. Advantages and Disadvantages of Syndicated Data and Standardized Services Advantages of Syndicated Data A key advantage of syndicated data is on the shared costs of the data among users as many clients may subscribe to the same information, thus making the cost of the service greatly reduced. Burns Bush (2010, p.205) made it clear that due to the quality of the data collected is typically very high and requiring a huge amount of cost, so the share of affordable cost with several users maintains the validity and reliability quality of the data. Another advantage is that the data are normally disseminated very quickly because of the routinized systems, standard procedures and methods used to collect and process the data over and over again on a periodic basis. Besides, the information is current, the more current the data, the greater is the use. Syndicated data services can at least aid in the formulation of the clients decision problem, suggest types of data for meeting the information needs, and service as a source of comparative data by which internal data from within the organizati on cannot achieve. Advantages of Standardized Services The advantage of using standardized service suppliers is mainly buying the experience of the research firm, especially when the buyer company does not have enough the experienced personnel to carry out a particular research process. Besides, using standardized services helps to reduce cost of the buyer when the trial and error process and potential errors can be minimized. Since the standardized service suppliers has been conducting the service for many clients regularly, their procedure is therefore efficient in delivering the result as compared to having the research processed by the buying company themselves. Most importantly is the time saved for buying company in collecting similar data by themselves, because several weeks or months may be required to design, pretest a survey or questionnaire, train the interviewers, devise a sampling plan, collect and process the data. In addition, such cost of the project could be tremendous but it can be much reduced by employing the services from external standardized suppliers. Due to the always availability of standardized services, it is therefore important in the marketing research application. Disadvantages of Syndicated Data Since the format is standardized, buyers have little control over what information is collected and must be satisfied with the standardized information received. Buyers may feel helpless if the units of measurement or definition of classes, recency of data, publication currencies and the units of geographical data are not appropriate which are summarized as the data fit problem. Burns Bush (2010, pp.205-6) gave a second disadvantage, that buyers must often commit to a long-term contract which only serves to secure the expenses required by the syndicated data supplier on the quality and vast scope of research. The last and most crucial disadvantage is that the same data is available to competitors, that is, what the client firm buy and see from the report, the competitors also see the same analysis and picture. Disadvantages of Standardized Services Naturally, the word standardized automatically implies the service is not customized, standard service suppliers do not design a service specifically for the clients project. Besides, Zikmund (2003, p.113) stated that the standardized service supplier may not know a particular industry well so it becomes the responsibility of the buying company to ensure the standardized service really fits their intention. This accuracy problem poses a limitation and can only be minimized if the buying company has a comprehensive knowledge of the research process so as to evaluate the accuracy of the data and assess the evidences regarding the quality of the data as well. Applications of Standardized Information Standardized information is a type of secondary data which can be either syndicated or standardized, in which the data collected and/or the process of collecting the data are standardized for all users. Standardized information can have many applications, in general, it includes measuring the consumer attitudes, clarifying market segments, conducting market tracking and monitoring the usage of media and effectiveness of promotional activities. Measuring consumer attitudes and opinion polls Burns Bush (2010, pp.206-207) gives plenty of examples for this kind of suppliers: The Maritz Poll uses a standardized process to ensure that consumer attitudes and opinions are properly measured, and these polls are examples of a standardized service. ESRIs Tapestryà ¢Ã¢â‚¬Å¾Ã‚ ¢ Segmentation is a standardized service that uses a process to profile residential neighborhoods. This information is purchased by clients desiring to better understand who their customers are, where they are located and how to reach them. The Yankelovich Monitor measures changing social values and their impact on consumers. It specializes in generating studies on mature populations, baby boomers and Generation Xers. These data are syndicated which is available to anyone who wishes to buy, and the information can be used for a variety of marketing decisions. Ipsos Public Affairs ® produces Ipsos Global @dvisor ® to study the companys proprietary audiences so that company can better understand how consumers and key stakeholders view its reputation as a brand. Coca-Cola is its subscribers. The Harris Poll measures consumer attitudes and opinions on government and economy, and other topics include politics, world affairs and legal issues. Harris poll is a source for identifying trend lines and is standardized information offering syndicated data. The Gallup Poll (http://poll.gallup.com/) measures public opinion polling on a wide variety of topics, such as domestic issues, private issues or world affairs, military and defense, stem cell research, smoking population percentage over time, etc. Gallup poll is syndicated data, as the information is available to all who wish to buy. Client firms can track attitudes of consumers toward buying private brands or their attitudes. Defining market segments This research method requires placing customers to share certain attributes, such as age, income, into homogeneous groups or market segments. The Stanford Research Institute, for example, conducts an annual survey of consumers and classifies them into homogeneous groups for market segmentation purposes. Some standardized information sources focus on members of the industrial market, two sources being the North American Industry Classification System (NAICS) and Standard Industrial Classification (SIC) system allow marketers to define industry types more specifically. Dun Bradstreet (DB) credit bureau collects vast amount of information on business firms, private and public. While SIC uses 4 digits codes and NAICS uses 6, DBs Duns Market Identifiers (DMI) uses 8 digits classification system to identify firms into very specific types of businesses. Since DB originated as a credit reporting firm and companies already supplied DB with detailed information about their operations, allow DB create databases containing a wide spectrum of business information. This is important if a marketer is trying to target specific business firms, however narrow their classification. Other standardized information sources provide information on members of the consumer market. SRI Consulting Business Intelligences (SRIC-BIs) VALSà ¢Ã¢â‚¬Å¾Ã‚ ¢ program (www.sric-bi.com/VALS/) segments consumers by psychological and demographic measures, placed them in each of eight personality segments. This knowledge of consumers behaviors helps the client firm develop a deeper understanding of its target market consumer. Birn (2000, p.74) brought in the term, geodemographics, which describes the classification of usually small geographical areas and related to the characteristics of the inhabitants. Research firms specializing in geodemographics combine census data with survey data. Boyd, Walker Larrà ©chà © (1998, pp. 171-179) further substantiated this service by referring it as PRIZM, (Potential Ratings Index for ZIP Markets) which defines every neighborhood in the US based upon 66 household market segments. ESRIs Tapestryà ¢Ã¢â‚¬Å¾Ã‚ ¢ also divides US residential ZIP cod es into 65 segments based upon selected demographic and socioeconomic characteristics. Nielsen Claritas (http://www.claritas.com) and Acorn help sending promotion messages to targeted consumers and they have created desktop products that assist marketing managers to conduct regional and national segmentation studies. Knowing which market segments helps to make up a client firms potential customers. Conducting market tracking Tracking studies are those that monitor, or track a variable such as market share or sales over time. Tracking studies can tell a firm how well the products are being sold in retail outlets globally and also the sales status on competitors products. Nielsen SCANTRACK Services is based on syndicated retail scanning data, tracks thousands of products as they move through retail stores, allowing brand managers to monitor sales and market share and to evaluate marketing strategies. As for market tracking at the household level, it is gathered in homes using scanning devices or through the use of diaries and sending auditors to households. Nielsen Homescan ® Panel, uses scanning device to scan all bar-coded products brought home from all outlets. IRI ScanKey Consumer Network Household Panel, an example given by Malhotra Birks (2000), maintains a panel of consumer households that record purchases at outlets by using a handheld ScanKey wand. Todays technology is so advanced that a user o f information can easily be overloaded with information, various companies have therefore created decision support systems, data mining systems, expert systems and the like by using analytical tools to attach meaning to data, allowing marketers to make decisions in response to the quickly changing market conditions. Monitoring media usage and promotion effectiveness In order to measure the promotional effectiveness in media, readership, listenership effectiveness, some syndicated data service companies conduct studies on several forms of media. To track television, Nielsen Television Index (NTI) records television ratings data which are reported by DMAs (designed market areas). Naturally higher viewership of certain programs allow the television company to charge higher fee for advertisements. NTI also provides subscribers with audience characteristic information that allows potential advertisers to select audiences that most closely match their target markets characteristics. To track radio, Arbitron Panel provides syndicated data on radio station listening through selected samples who record their radio listening in diaries and Arbitrons Portale People Meter (PPMSM), a hand-held electronic device in the size of a mobile phone, automatically records the stations listened to. The procedures for measuring advertising effectiveness are standardized for comparing the results across studies. To track print, MRIs Starch Readership Survey is widely used for measuring the actual exposure of magazine ads to readers; Gallup and Robinson Magazine Impact Studies are another well-known syndicated service firms, aim to help marketers make decisions about what comprises a good ad. To track downloaded music, videos and recorded books, Nielsens SoundScan, VideoScan and BookScan separately provides information on the downloaded music, sales of VHS and DVD and sales of books. To track Multimedia, Simmons National Consumer Study gathers information on media usage linked to product usage, this information allows companies to determine the viewing/listening media habits of users. Nowadays, on-line consumer word of mouth or on-line consumer business have been shared through the internet world, via websites, blogs, facebook, discussion forums, companies can keep track of what is being said about them and their products by subscribing to BussMetrics from the Nielsen Company (Hester, 1996, pp. 169-170 and Burns Bush, 2010, pp. 219-222). Monitoring health related facilities and pharmaceutical products IMS Health Incorporated, as mentioned by Burn Bush (2010, p.76), is the worlds second largest research firm, providing services in over 100 countries. IMS services include pharmacy and hospital audits plus the measurement of disease and treatment patterns. Westat, Americas third largest research firm, conducts research and long-term follow-up surveys for agencies of the US government and businesses foundations. Major areas include health, education, social programs, environment and transportation. Sources and Suppliers of Data Primary and external syndicated Secondary Data Primary and secondary data are two main sources of data. Primary research starts from raw scratch, collected specifically for the research needs to solve the problem at hand. Secondary data already exists and are already published as they were collected for purposes other than the specific research needs at hand and usually used by someone else. Secondary data are therefore more economical than primary research which is a quick source of background information, but the format seldom meets the needs of the researcher. In a marketing problem definition process, analysis of available secondary data is an essential step and primary data should not be collected until the available secondary data have been fully analyzed. Scott (2009) alerted marketers with international marketing research that few problems may arise because customers may vary due to different cultures, traditions, beliefs and expectations. If this happens, separate country should collect individual countrys secondary info rmation and then compare the data difference, which means international marketing research better counts more on original primary data instead of secondary information. Primary data sources Primary data is original and normally organizations commission external researcher to establish the techniques, measurement and analysis for them. The technical aspects of conducting various types of primary marketing research relies on qualitative research methods, which means working with focus groups, conducting surveys, questionnaires, interviews and experiments. Wilson (2006, pp. 37) said this is a skilled task that requires careful thought and planning whereby a poorly designed questionnaire can jeopardize the response rates and provide incomplete or inaccurate data. Besides, determining the sample involves clearly specifying the types of respondent to be included, the number of respondents required and the method by which individual respondents will be selected. To conduct focus groups and interviewing, the researchers need to be well trained to ensure unbiased judgment and uphold the ethics to respect the rights of the respondents. Most companies will outsource the data colle ction process and rarely have it conducted by the companys internal personnel. Syndicated sources and Suppliers of Secondary Data Secondary data can be classified as coming from internal sources or external sources. Boyd et. al. (1998, p.80) specified clearly that internal sources can be available within the organization when every organization has at its disposal valuable internal secondary data, such as sales invoices, estimates of total annual usage of a product, advertising and promotion activities recorded, research and development and manufacturing reports or service by location, etc. that can be an important starting point for any marketing research project. External data can be available from various sources, such as government statistical publications, trade association data, books, bulletins, annual reports and business periodicals which can be free from library resources. Otherwise, external data sources not available in libraries are usually standardized data which are comparatively expensive. These secondary data are supplied by syndicated services suppliers to many client firms, anyone willing to pay the price can buy the data. One method of obtaining secondary data is frequently through surveys, which could be periodic surveys on the same set of variables conducted at regular intervals; or panel surveys to measure the same panel respondents over time but not necessarily on the same variable; or shared surveys are developed and executed for multiple clients when each of them share the cost. A number of firms maintain panels of respondents who are matched to the general population in terms of age, income and who agree in advance to participate in surveys, typically by mail or phone and response rates within the panels tend to be high and the demographic and lifestyle information are already available . Curry (1993) classified syndicated data sources as a) consumer data, b) retail data, c) wholesale data, d) industrial data, e) advertising evaluation data, and f) media and audience data. Consumer data normally relates to purchases and the circumstances surrounding the purchases. Kinnear Taylor (1991, pp.151-155, 164) provided examples of these suppliers: The National Purchase Diary (NPD, http://www.npd.com/) maintains over 30,000 households who keep diaries of purchases. The Marketing Research Corporation of America (MRCA) maintains a diary panel that records details on purchase of groceries and personal care items. Mediamark Inc. has annual survey that includes overall breakdown of usage by demographic category. The Roper Reports monitor public opinion and consumer behavior and interests on a broad range of social and political topics and on opinions of various consumer products and services. Yankelovich Clancy Shulmans Monitor Service conducts annual survey of households on social trends. Regarding consumers attitudes and buying behavior, Burgoyne Consumer Surveys provides in-store consumer on-the-spot reactions to marketing and product innovations, DDB Needham an d Gallup Omnibus conducts long term tracking of attitudes and opinions. PRIZM serves to explain, predict target consumer behavior while the Survey Research Center at University of Michigan monitors consumer consumption patterns, attitudes and intentions on financial issues. Retail Data collected focus on the products or services sold through the outlets and/or the characteristics of the outlets themselves. Hair, Bush Ortinau (2006, pp. 12-13) mentioned ACNielens Retail Index and Audits Surveys National Total-Market Audit provide data on total sales by product class, sales by brand and of competing brands in supermarkets, drugstores. IRI (http://www.infores.com/) and ACNielsen (http://www.acnielsen.com/) basically dominate the retail scanner business. Scanner data are collected in two separate forms (household level and store level) and for two distinct sets of clients (manufacturers and retailers). In addition, three other sets of data are also maintained, they are (a) prices, features and displays at the retail level; (b) coupons and other promotions (c) advertising on TV, print, radio. Audits Survey also provides National Restaurant Market index on the commercial restaurant market annually. Ehrhart-Babic Group provides syndicated in-store distribut ion data and new-product-introduction performance data through their National Retail Tracking Index. BehaviorScan and InfoScan by IRI assist in multiple market testing and tracking services while DBs National Scan Track provides projection to monitor displays in supermarkets. Wholesale data are warehouse shipment data used to estimate sales at retail. Birn (1999) told us that SAMI (Selling Areas-Marketing, Inc.) is the best known syndicated service of this type, especially for retail food stores. SAMIs data allow the client to analyze trends in sales or package size and the impact of promotions and competitive actions. These data also serve as an intermediary audit purpose in the distribution chain, wholesalers and formal examination of product movement by analyzing inventory. Pipeline Research Inc. provides audit service on warehouse inventories of drug products monthly. Then P-O-S Research audits the national warehouse movement and trend line of products sold through food store distribution, including grocery, frozen, dairy, household, health and beauty aids. Industrial data are more syndicated data services available to consumer goods manufacturers rather than to industrial goods suppliers. Birn (1999) shared that DBs Market Identifiers provides data on companies rated by DB, which can be used to construct sales prospect lists, identify sales territories, sales potentials, and so forth. McGraw-Hills Dodge Reports collects data from building material manufacturers and distributors so the data can be used in marketing building products while Polk Companys Motor Statistics provides vehicles registration data. Advertising Evaluation data help advertisers in measuring the effectiveness of their ad expenditures in broadcast and print media. AdTel, ARS (Advertising Research Service), CATS (Comprehensive Advertising Tracking System) offer comprehensive and continuous tracking of weight and quality of commercial ads in terms of GRPs (Gross Rating Points). Starch Message Reports, Gallup and Robinson Magazine Impact Studies are most widely used syndicated services on readership. Burns Bush (2010, p.150) cited Audit Bureau of Circulation (ABC) is a standardized, independent third party audit bureau, aims to confirm methodology, verification of lists and credibility of the content of magazines which are very helpful to the magazine industry providing advertisers with richer data on magazine readership. Media and audience data Media companies include advertising agencies, sales promotion companies, public relations agencies, and direct marketing firms which are all concerned with getting the right message to the right target market, the advertising effects of competitors, how much they are spending and the media mix, hence marketing research information is often required to accomplish this goal. For example, companies that advertise on network television want to select shows that reach their target customers most efficiently so they need information on the size, demographic and psychographics composition of the audiences for various TV programs. Firms like NMR and American Research Bureau provide standardized TV audience ratings to a syndicate group of clients. The Simmons Market Research Bureau compares audience characteristics. Kolb (2008, p.64) mentioned it would be greatly inefficient for company to collect these data by themselves, only ad agencies have internal research depar tment as they need to find the correct marketing message and the best image to represent a client company and also the best media to use. Marketing Evaluations, Inc., for example, offers several Q Scores ® services, one of its services measures the familiarity and appeal of performers, such as actors/ actresses, authors, athletes, sportscasters, and so forth. Such information helps companies to choose the most appropriate spokesperson or help a movie producer select a performer for an upcoming movie. Scott (2009) gave an interesting fact that Tom Hanks and Bill Cosby, for example, are performers who have high Q scores. Nielsen Media Researchs Nielsen Television Index (NTI), is another example of a syndicated data provider, supplying subscribers with data on TV viewing, available to anyone wishing to buy it. Arbitron and ACB (Advertising Checking Bureau) offer syndicated data on the number and types of listeners to the various radio stations. This standardized information helps advertising firms reach their target markets; and also helps radio stations define audience size and characteristics. One must not undermine the service by the research giant, VNU Inc. (VNU), founded in 1964, is a major international media and information company and the largest company owned by VNU is ACNielsen. Hair et.al. (2006) gave a thorough introduction of ACNielsen, that it is broken down into several companies: a) Nielsen Media Research (NMR) provides television audience measurement information; b) NetRatings Inc. (NR) reports on internet and digital media syndicated research; c) Entertainment Information Division (NE) serves the entertainment industry, including movies, music and home entertainment; d) Media Solutions Division includes PERQ/HCI providing healthcare audience measurement, Scarborough Research (SR) measures local and regional shopping patterns of American consumers, Standard Rate Data Services (SRDS) offers the worlds largest database on media rates, Interactive Market Systems (IMS) offers audience profiling. Single Source Data Single source data means continuously monitor a panel of respondents on media exposure, promotional material exposure, and buying behavior to measure their exposure to promotional material

Early Childhood Services Norway Essay

Government goal – â€Å"all children whose parents wish it should have a place in a barnehage, full-time or part-time. † (OECD, 1999:12) â€Å"All municipalities must offer an ECEC place to all parents †¦ who want to enrol their child. As yet, corresponding legislation has not been drafted to give a legal right to all parents to a place for their child. † (OECD, 2006: 399) Two separate traditions brought together in Barnehage – * Educationally focused barnehage (19th century – Froebel) * Daghem – (translates as day home) Precursor was barneasyl (children’s asylum 1837) – more social , focused on poor families. Norways approach to Early Childhood Care and Education Barnehage – viewed as having â€Å"an integrated care and educational role† †¦ â€Å"care and learning are seen as inseparable activities. † (OECD, 199: 12) Provision grew slowly – 1970’s increase in service (1970 attendance – 5% of 3/4 yrs olds to 1990’s – attendance rates for 1 – 5 yr olds = 47-60% and increase since then) Very few children under 12mths in barnehage (well developed parental leave system) Barnehage – vary in terms of ownership, management, and funding. 47% – public, owned and managed by local authorities (kommune). Remainder are private – owned and managed in a variety of ways (parent groups, non-profit organisations). All receive state subsidy – all parents make payments – all local authorities subsidise public barnehager that they own and manage. Local authorities vary re policy subsidising private barnehager. Consequence – 3 types of barnehage in relation to funding (public, private – receive local authority funding & private – who do not receive local authority funding). Variations in public funding – parental fees higher in private barnehage – (except those who fall under the local authority funding). Variations in parental fees in local authority barnehage – some cases fees the same for all families. Norwegian System – 4 other types of provision; 1. ‘open kindergarten’ – children attend with parent/carer. 2. Family Day care divided into two groups – Private (a) offer totally private service; 3. Family day carers (b) networks (familiebarnehager) – can be public/private managed & supervised by one trained pre-school teacher per 30 children. 4. SFO – care and recreation for school aged children (6yrs was 7yrs) outside school hours. School in first 4 grades – from 6 yrs = 20 hours per week – child spends rest of time in SFO. SFO – may be located at school, or separate accommodation. Attendance rates vary. Education system overall dominated by groups care in a particular type of centre. Staff in Barnehager 3 types of staff†¦ 1. Styrere (leader) – management. 2. Pedagogiske (trained teacher). 3. Assistents . Remaining staff†¦ * Bilingual assistants (ethnic minority groups) * Other teaching staff (special needs) * Other persons (chefs/cleaners) All styrere & pedagogiske – have to have qualified as ECEC teacher (both types of staff have the same training). Training in ECEC Norway  3 years full time study – possible to do 4 year distance learning training (mature students with some experience avail of this). In service training available. Admission to pre-school training – 3 year study in general subjects at upper secondary. No special requirements for assistents (recently introduction of 2 years of school and 2 years in workplace = can choose health & social care /child & youth workers option to cover work in the barnehager, SFO, clubs and other services. Salaries – depends on training & position. (OECD,1999: 16) Most staff in barnehager are female. Men 8% of all staff direct contact with children. (OECD 2006) Emphasis on men in childcare – two main motives: 1. gender equality 2. right of children to meet both men and women. Male workers seen as important to boys. Childhood institutionalised (role models mainly women – concern from Norwegian Government) (Research into this needed †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ) Children with diverse needs (OECD 2006) Children with disabilities: Children with disabilities have a priority right to services provided it is deemed by an expert that the child will be able to benefit from attending the day care institution. Children from low-income families: The child poverty rate in Norway is 3. 4% after taxes and transfers, compared to the OECD average of 11. 2%. The barnehage is considered to play an important role in terms of preventive child welfare. Children living in at-risk circumstances, places are fully funded by municipalities. Supports are provided also to enable barnehager accommodate children with disabilities, children from low-income families and bilingual children. Ethnic and bilingual children: An indigenous ethnic group, the Sami, constitute 1. 7% of the Norwegian population. Sami language kindergartens are funded generously whenever there is a concentration of Sami families. Curriculum and pedagogy: The first national curriculum plan, called a Framework Plan, came into force in 1996. The curriculum, which must be used by all barnehager, is based on the Nordic tradition of combining education and care. A Sami supplement is integrated in the plan. All barnehager, including familiebarnehager and open barnehager, must base their annual plans on this Framework, which is the National Curriculum. The Framework Plan emphasises that both local cultural values and the national cultural heritage, as reflected in the childhood environment, must be represented in the activity of the barnehage (Background Report for Norway, 1999). A revised Framework Plan enters into force on 1st August 2006. The main principles are the same, with the new Kindergarten Act giving children a legal right to participate in all questions concerning their daily lives in ECEC. The Norwegian Child (OECD, 1999:21) â€Å"strong idea of how the Norwegian child should be and what it means to live a good childhood† (OECD, 1999:21). â€Å"Important to protect childhood from too much adult control† (OECD, 1999:21). â€Å"Adults should not take childhood away from children, but bring it back to them. † (OECDm 1999:21) Value of childhood & children seen as a social group within society.

Where to Find California Bar Essay Samples

Where to Find California Bar Essay Samples The usage of NFL jerseys is quite common. With personalized jerseys of the NFL, you're sure that you've got the ideal design. Locating a cheap NFL jersey has been a daunting undertaking for a number of the hardcore fans in spite of the team they support for. Accordingly, by reading and studying past exams you will raise your likelihood of seeing something similar on the authentic bar exam. The scaling for any individual Bar Exam won't ever be released and varies dependent on the test so we'll never understand what percentage is going to be asked to pass. The bar exam isn't all that different. Thus, you take your very first practice exam on evidence. Presently, the Multistate Essay Exam tests each of the MBE subjects, listed above, plus a range of non-MBE subjects. Many examinees think whether a subject was tested on a single essay it is not going to be tested again during the exam! Most examinees appear to understand the value of doing practice MBEs. Frequently examinees fail since they delay the true study of the exam. Each essay question is intended to be answered in 1 hour and the PT was made to be completed in 90 minutes. The first time that I took it, I didn't take it quite serious. Told H There's no place here for you. The California Bar Essay Samples Trap The bar examiners are not searching for your capacity to regurgitate rule statements. The library stipulates the law which is going to be utilized to address the issue. When you review every one of your answers, keep an eye on your mistakes. These model answers are fantastic examples (especially if they're student answers) of what the graders are interested i n. The Appeal of California Bar Essay Samples Frequently a sample will be given. So today we focus on how best to approach the essay part of the bar exam. If you do really well on a single section, you're virtually sure to pass. At this time you compare your answer with the sample answer supplied by the bar. The Essay Master Course offers the best tools available to assist students PASS the essay part of the California Bar Exam. Applicants should plan to get there a minimum of 20 minutes early to find their assigned sections or rooms. They admitted to the Attorneys' Examination are not permitted to take the MBE. The aim is that the issues and rules will grow more familiar, and you are going to be in a position to set them up more quickly. What's more, besides the countless papers on distinct subjects, you may have a number of other responsibilities which require significant attention. Yes, it's important to be aware of the rules. Reciting the rules was the logical results of an established matter. The Battle Over California Bar Essay Samples and How to Win It These points are made to help you prepare for essay style examinations. This $239 value is completely freewith the essay training course. There are particular common factors that signal the caliber and value of the essays . That means you should still have some full essays beneath your belt for each subject, before you get started cooking them, as there are subtle differences in the approach. If you wish to try it closed book, which will help you remember the rules better as you'll be fighting to recall them. It's quite easy to use along with self explanatory. Ideas, Formulas and Shortcuts for California Bar Essay Samples Ensure you realize the question and are clear of what you are being requested to do. If you locate your own work challenging to get through, then that's an indication which you will want to clean up your act. Naturally, each of the principal issues and many sub-issues were therevery important. To start with, by waiting until you've got the law memorized you don't observe the context for the law you're trying to learn and you understand less. On occasion, once an abortion isn't done correctly, the kid might actually live and could be born with very considerable health defects t hat would stop the child from leading a normal life. After the mother's or child's life is in danger. A youngster needs certain conditions as a way to live. This child wouldn't be in a position to lead a normal life. This isn't an excellent plan. In the event you haven't noticed, I'm a huge proponent of learning from the true test. I don't believe you can postpone it. Each performance test includes two packets.

Bridge on the River Kwai - 1509 Words

Bridge On The River Kwai. The film deals with the situation of British and American prisoners of war, who were captured by the Japanese during World War II and were forced to build a bridge over the river Kwai, in order to accommodate Japanese Burma-Siam railway. At first the prisoners were planning to sabotage the construction of the bridge, and to not finish the construction at the scheduled date. Because of that decision, the Japanese were forcing British officers to be working along the ordinary soldiers. The head of the prisoners was Colonel Nicholson and he was the person, who fought for the soldiers’ rights and managed to save the officers from working, for the price of sitting in the â€Å"oven†, a closed room made of pieces of steel†¦show more content†¦Colonel Nicholson, a Commander who betrayed his own people, for his own good, was never actually a person, instead there was Commander Toosey, who on the other hand was trying to delay the bridge’s construction for as lon g as possible and never betrayed his men. The destruction of the bridge at the end of the film is also entirely fictional, there was no such thing, but actually there were two bridges built, wooden and steel. The wooden one was destroyed by American air bombings and the steel one is still in use today, slightly renovated of course. There were quite a few directors for the movie, including: John Ford, William Wyler, Howard Hawks, Fred Zinnemann and Orson Welles, each of them being in charge of different roles. The movie was filmed in Sri- Lanka; most of the explosions were filmed in the deserted Kitulgala area, to make sure that no one will be harmed. The cast for the movie is: William Holden as US Navy Commander/Seaman Shears, Alec Guinness as Lieutenant Colonel Nicholson, Jack Hawkins as Major Warden, Sessue Hayakawa as Colonel Saito, James Donald as Major Clipton, Geoffrey Horne as Lieutenant Joyce, Andrà © Morell as Colonel Green, Peter Williams as Captain Reeves, John Boxer as Major Hughes, Percy Herbert as Private Grogan, Harold Goodwin as Private Baker, Ann Sears as Nurse. The film is made from the perspective ofShow MoreRelatedThe Bridge on the River Kwai500 Words   |  2 Pages1950’s film analysis is The Bridge on the River Kwai. Directed by David Lean, The Bridge on the River Kwai follows a battalion of British soldiers who find themselves trapped in a Japanese POW camp during WWII in 1943. The British soldieries are led by Colonel Nicholson (Alec Guinness) who is ordered by the commandant of the POW camp, Colonel Saito (Sessue Hayakawa), to build a railroad bridge over the Burmese river Kwai. Colonel Nicholson refuses to help build the bridge based on the fact that theRead MoreThe Movie The Bridge On The River Kwai 1750 Words   |  7 Pagesthis scene of the movie unfolds, it becomes clear the situation is not one where those people inhabit it by choice. This is the opening sequence of the film The Bridge on the River Kwai, filmed in 1957. (Lean, 1957) The film focuses on the story of prisoners of war during World War II who are ordered to build a bridge over the river Kwai in the jungles of Thailand and the trials of two very different leaders who must confront each other about this goal. Each of these two leaders, Colonel Saito andRead MoreThe Theme Of Pierre Boulles Bridge Over The River Kwai713 Words   |  3 PagesIn Pierre Boulle’s Bridge Over the River Kwai, there are many obstacles the British prisoners face. The main one being having to follow the orders of their Japanese captors to build a bridge. With the help of Colonel Nicholson, the British end up taking over the camp and building the bridge by their own standards. At the same time, an American trio of soldiers are planning on destroying the bridge. Colonel Nicholson ends up saving the bridge from any destruction that cannot be easily fixed, but atRead MorePlanet of the Apes Essay examples1838 Words   |  8 PagesFrench Indochina. In 1943 he was captured by the Vichy France loyalists on the Mekong River. While a prisoner, he was subjected to severe hardship and forced labor. Pierre Boulle would settle in a hotel in the Quartier Latin in Paris, then at his sister’s, recently widowed, to begin his career as a novelist. The novels he wrote were a mixture of both his experiences and his imagination. The Bridge over the River Kwai and The Planet of the Apes. Pierre Boulle wrote The Shimmering Universe when he wasRead More How the Red Scare Created a Hollywood Blacklist Essay930 Words   |  4 Pagescommunists. Because of this, they were unable to obtain work in the American film and television industry for many years. Some of those blacklisted continued to write Hollywood films, using false names. This allowed movies such as The Bridge on the River Kwai to be completed. Several screenwriters moved to other countries, where they were able to find work in film. Most estimates indicate that the blacklist involved approximately three hundred and twenty-five employees in film and related industriesRead MoreU.S.s Influence on British Cinema Culture Between 1930 and 1980826 Words   |  4 Pagesthings began to pick up again for the British film industry as America began to invest in more and more films meaning that the storylines were partly American and partly British which appealed to both countries. Films such as Bridge on the River Kwai are an example of this. The fifties also saw the growth of television and as a result of it, family cinema trips were not as common as they had been before. More specific audiences emerged which the film industry now had toRead MoreFilm/Viewer Interaction in Apocalypse Now Essay1541 Words   |  7 Pagesâ€Å"The horror... the horror...†- Colonel Kurtz are the last lines of Apocalypse Now, the Francis Ford Coppola directed war-film masterpiece, which truly explores horror. Typical war films, like Kubrick’s Full Metal Jacket or Boulle’s The Bridge on the River Kwai, follow the camaraderie of a protagonist and his unit and their struggles that build up to a violent and climactic confrontation where both sides sustain losses to illustrate the tragedy of war. Apocalypse Now is different; there are onlyRead MoreMidterm 2 Essays James Pham1829 Words   |  8 PagesA film, The Blackboard Jungle, introduced the rock music for the teenagers to rapidly adopt this exciting new kind of music in mid-late 1950’s. The birth of the blockbuster occurred in 1956. In films Around the World in 80 days and The Bridge on the River Kwai were both seen with the application of popular melodies, that is, walz tune and a British march. Adolph Deutsch employs traditional symphonic scoring in the film Something like it Hot. He liberal ly integrates popular music to underscoreRead MoreJapanese Occupation Affect Nationalism in Indonesia2478 Words   |  10 PagesPraptowidjojo, who were forced to slave on the Burma railway. Originally from Surakarta, he had been a railway worker in Surabaya before being sent to Singapore and then on to Thailand to work on the railway, where he witnessed the destruction of the bridge on River Kwai. He and his fellow Javanese worker saw those around them dying initially at the rate of three a day, den five, then ten. Even though Savramn survived, he joining the thousands who did not return to Java after the war, preferring to marry andRead MoreA Comparison of the Representation of the Future of The Matrix and Planet of the Apes3441 Words   |  14 Pageshowever contrasts between the two. POTA is distinctly pessimistic, a far cry from the original Pierre Boulle novel named ‘Monkey Planet’ (also famous for writing the novel ‘The Bridge On The River Kwai’). Instead, screenwriters Michael Wilson (credited for the highly ironic ‘The Bridge On The River Kwai’, as well as ‘Lawrence Of Arabia’ and unaccredited for ‘It’s A Wonderful Life’ amongst others) and Rod Serling created that famous, original ending that has a slight irony and

Classical Vs Keynesian Economics - 1235 Words

Classical and Keynesian economics are both accepted schools of thought in economics, but each had a different approach to defining economics. The Classical economic theory was developed by Adam Smith while Keynesian theory was developed by John Maynard Keynes. Similarities: One of the most surprising similarities between the two theories is that John Keynes developed his theory based on the Adam Smith’s theory. Keynes did not entirely disagree with Adam Smith but rather, expanded the theory based on the Great Depression. They were both capitalists and agreed on the basic tenet of capitalism- that a free market is more efficient in terms of allocating resources. Keynes, based on the Great Depression, addressed issues related to repairing†¦show more content†¦The Keynesian Economic theory relies on spending and aggregate demand to define the economic marketplace. Keynesians believe that aggregate demand is often influenced but public and private decisions. This theory stresses that unemployment is caused by the insufficient growth and low growth of aggregate demand. Keynes urged that the economy can be below full capacity for a considerable time without intervention and, hence, the market is not fully efficient as described by the Adam Smith. 2. Aggregate supply and aggregate demand The classical view suggests that real GDP is determined by supply side factors, that is the level of investment, capital, and productivity. This suggests that, in the long-term, an increase in aggregate demand resulting from faster growth in Long-run Aggregate Supply (LRAS) would cause inflation. Thus, the Long-run Aggregate Supply (LRAS) curve is inelastic. The theory also suggests that, in the short term, the economy will be able to reduce unemployment below the natural rate by increasing demand, but, in the long run, the wages adjust, unemployment returns to its natural rate and, consequently, inflation ensues. There is no trade-off in the long run. The Keynesian views the Long-run Aggregate Supply (LRAS) differently, purporting that an economy can be below full capacity in the long-run. This theory, on the other hand, places greaterShow MoreRelatedKayne vs Hayek1370 Words   |  6 PagesChanya Udomphorn ID# 5380040 Macroeconomics Mr. Rattakarn Komonrat Keynes vs. Hayek Macroeconomics is a branch of economics dealing with the performance, structure, behavior, and decision-making of the whole economy. Macroeconomists study aggregated indicators such as GDP, unemployment rates, and price indices to understand how the whole economy functions. They develop models that explain the relationship between such factors as national income, output, consumption, unemployment, inflationRead MoreTax the Rich Essay969 Words   |  4 Pagesa recession still). The Classical economics theory is based on the premise that free markets can regulate themselves if left alone, free of any human intervention (http://www.buzzle.com/articles/classical-economics-vs-keynesian-economics.html). I think that if free markets just regulated themselves and the governement couldnt do anything then things could get out of control. The government should have some restriction on what a state can or cannot.Keynesian Economics describes Inflexible Prices:Read MoreEssay on John Maynard Keynes Versus Friederich A. Hayek603 Words   |  3 PagesTwo major economic thinkers of the of the early twentieth century, John Maynard Keynes and Friedrich A. Hayek, hold very different economic viewpoints. Keynes is among the most famous economic philosophers. Keynes, whos theories gained a reputation during the Great Depression in the 1930s, focused mainly on an economys bust. It is where the economy declines and finally bottoms-out, that Keynesian economics believes the answers lie for its eventual recovery. On the other hand, Hayek believed thatRead MoreEssay about Divisions of The Field of Economics1407 Words   |  6 PagesEconomics is the science that permits you to assess your companys po sition in the business cycle as needed. Economics works hand-in-hand with corporate strategy. While strategy addresses the â€Å"how† and â€Å"why† of business decision-making, macroeconomics tries to pinpoint the â€Å"when† of strategic decisions. As a member of the management team in a growing business part of your responsibilities will be to analyze economic conditions and predict recessions and recoveries based on the business cycle. IfRead MoreClassical Vs. Keynesian Models Essay922 Words   |  4 PagesClassical vs Keynesian models Two economic models of thought are classical and Keynesian models. Each model takes a diverse approach to the economic education of financial policy, buyer behavior, and government spending. The classical model, which traces its origins to the 1770s, was the first systematic attempt to explain the determinants of the price level and the national levels of real GDP, employment, consumption, savings, and investments. Classical economist Adam Smith and others assumed thatRead MoreMonetary Vs. Fiscal Policy1012 Words   |  5 PagesMonetary Vs. Fiscal Policy, Which is best? There are two separate ways that the economy can be regulated; the two options are fiscal and monetary policy. Both of these policies main goal is to get the economy to be in economic equilibrium. Economic Equilibrium is a condition or state in which economic forces are completely balanced and allows for optimal use of the economy. Then we are faced with the question of if the economy in in an inflationary gap or a recessionary gap. This paper is goingRead MoreThe Classical Model Of Economics1431 Words   |  6 Pagesthrough recessions and expansions but fix itself. Recessions are periods in the economy in which unemployment goes up, while profits and spending goes down; a slowdown of the economy. An expansion is essentially the exact opposite. The classical model of economics states that the economy will continue to go through these fluctuations over time and will fix itself with no help, thus not needing a government to give influence. Eventually, however, The Great Depression happened, and there was no endRead MoreTaxes And The Economy : Maximizing Economic Growth2213 Words   |  9 Pages Taxes and the Economy - Maximizing Economic Growth Today the subject of taxes and economic growth has become a politically heated debate in the press, congress, and advocacy groups. These debates are created in part because there are many different theories about what drives economic growth. Groups often refer to the Neo-classical, supply-side factors, others the Keynesian demand-side factors, and still others refer to a mixture of the two or something completely their own. Arguing over a currentRead MoreIndustrial Action And Why People Go On Strike3000 Words   |  12 Pagesminimum wages, maximum working hours which of course also led to higher risk of uprisings. Dundon and Rollinson (2011) speaks about four reasons for strikes activity. The first one is economic reasons, it can be that employees think they don’t get enough pay. It is shown that this is often connected to economic cycles, where growth lasts for 20-30 years and then a period of the same length of stagnation, in the beginning of the stagnation phase, the workers still have high hopes at the same timeRead MoreEconomics12898 Words   |  52 PagesECONOMICS CHAPTER 1 ECONOMIC WAY OF THINKING SCARE RESOURCES WEALTH OF THE NATIONS ECONOMICS: ADAM SMITH STAR CITY Scarcity Scarcity is the basic and central economic problem confronting every society. It is the heart of the study of economics and the reason behind its establishment. Authors have defined scarcity in various way some if which are complexly stated. One author defines scarcity as a commodity or service being in short supply, relatives to its demand (Kapur

Theories of Aging Free Essays

Theories of aging The disengagement and the activity theory were the two major theories that outlined successful aging in the early 1960s. The disengagement theory was created by Cumming and Henry and the activity theory was developed by Robert J. Havighurst both in 1961 however these theory’s are very different. We will write a custom essay sample on Theories of Aging or any similar topic only for you Order Now The disengagement theory of aging states that people are more likely to withdraw from life as they get older because of their decrease in physical, intellectual, emotional and social skills and their abilities to do certain things, their interests and expectations of how they should behave lower. It suggests that they willingly retire from work, relationships and disengage from roles, preferring to follow an inactive life and freely give up their traditional, normal ways of behaving, becoming less and less friendly and companionable and sometimes hostile in their interactions. The theory claims that it is natural and acceptable for older adults to withdraw from society as they go through changes that will change their life, Retirement is an expected life event in everyone’s life and can effect the elderly very badly as they may not go out anymore or interact with anyone this will lower their social skills and could make them feel as though they don’t have anyone to talk to making them feel depressed and lonely, disengaging could lead to the individual developing dementia, depression or any other mental conditions. The Elderly may disengage because of their physical state they may be unable to get out of the house and meet people because of disability or mental condition, they could also be unhappy with the way they look as their appearance will change they may become more wrinkly and get grey hair making them feel older this could lower their self esteem The activity theory argues that older people need to stay mentally and socially active in order to limit the risk associated with disengagement and doing this will make the aging process delay and the quality of life will be enhanced, when old people remain socially active and keep busy with a full round of daily activities and preserve a positive attitude to life they will feel younger and more able. The activity theory is beneficial for your health and happiness as keeping active will keep you fit and staying social with people that make u happy will boost your mood, this is good for the older generation as they can become distant and this can make them fell lonely and depressed. They should do what best suits their age, things that are calming and not to active and maintaining their joy until death. However, as people become older, events such as retirement and bereavement lower their social life loosing a husband or wife who might have been the only social companion they have would lower their social skills so they might have to find new friends or join a club to keep their social life active. Older people should have roles and be occupied in order to maintain their physical, intellectual, emotional and social skills this will improve their quality of life. As they are older their physical development may decrease their chances of having an active lifestyle, things such as walking or moving could be a struggle for many old people making it hard for them to be successful in the activity theory, an example of an activity that could benefit older people with this theory is going to day centres this could help them because they will be doing other activities in the centre that could keep them active things such as fitness, day centres also help the elderly with their social skills as they would be meeting new people and communicating more, as they will be doing new activities within the centre things such as bingo, sudoku or quizzes this will widen their intellectual skills. In the day centre they may feel that because of their struggle to do certain activities that other people can do that they will feel different or be segregated from other people making their self esteem drop but on the other hand the other elderly people at the centre a re their for the same reasons. How to cite Theories of Aging, Essay examples Theories of Aging Free Essays For this part of the assignment I am going to be describing two theories of ageing. Firstly I will be describing the Disengagement theory and then the Activity theory. I will then be comparing the similarities and differences between the two, and also writing up two case studies of older people and explain the development that occurs in older life, relating back to the theories I will have discussed. We will write a custom essay sample on Theories of Aging or any similar topic only for you Order Now Firstly the theory of Social Disengagement, disengagement means a person’s withdrawal from involvement with anything. The theory was first put forward by two authors Cumming and Henry in 1961 who believed that it was natural for the elderly to withdraw from social involvement with others, due to having restricted opportunities to interact with other people. There are many issues that limit social interaction which results in disengagement. Some of these may be things like retirement, ill health, mobility, travel or technology. The theory of disengagement was widely accepted as other theorists such as Bromley (1974) agreed with the theory arguing that â€Å"although some individuals fight the process all the way, disengagement of some sort is bound to come, simply because old people have neither the physical not the mental resources they had when they were young. † Secondly the Activity theory, this theory argues that older people need to stay mentally and socially active to limit the risks of disengagement. Being active in older life can help people to overcome many of the problems and issues they will have to endure throughout the older lifestage. Being active can include taking part in sports and activities, joining clubs and groups to go on trips, outings, holidays and even simple things like continuing with hobbies such as gardening or walking the dog. Being active is very important for many reasons when a person is in the later years of life. It is believed that it’s not enough to simple provide facilities for older people they must be educated to make use of them and encouraged to abandon fixed habits. The main argument for the activity theory is that disengagement can ultimately result in loss of physical and mental skills due to lack of practice. My first case study is of a man named Howard Lane, he died aged 75 years old and had been diagnosed with Alzheimer’s 9 years earlier. Over the 9 years his condition seriously deteriorated. Howard had had a very active life with various jobs such as a Clerk of Works at Par Docks, a mental nurse and other physically demanding roles. He had been married for 52 years and had two grown up children, a daughter Jennie who had two children and a son Richard who had four children. Howard was a very involved grandparent throughout the whole of his grandchildren’s lives until his condition deteriorated so badly he couldn’t even tell who they were anymore. As Howard reached retirement he remained a very engaged active person despite the label he was now given as being ‘old. ’ He very much fitted the role within the activity theory, regularly exercising, seeing his family, keeping in contact with them in a number of ways. He and his wife had a particular passion for ballroom dancing†¦ they had won competitions! He had a very healthy appetite, and had never smoked or drank at all throughout his life. Although Howard had always been healthy and had no previous health issues and had stayed active throughout his final lifestage he still developed the disease Alzheimer’s. As the illness progressed Howard gradually changed as a person. He became forgetful, got confused easily, and as he began to seriously deteriorate he became violent at times, physically incapable of doing things for himself, he would forget things that had happened and who people were. Further into his illness Howard became more and more disengaged. His whole life had changed due to the process of ageing along with the unfortunate illness he had. Not only had the disengagement affected Howard as a person it was also affecting a lot around him. Firstly the most obvious effect it was having was on Howard’s family. They began to be constantly worry about him therefore would be constantly in contact asking him if he was ok. It also put a large amount of stress on his wife Vera, and because she was in her older age as well she found it very hard to deal with the stress she was under. By the time Howard was the age of 71 Vera had no other option but to put Howard in a nursing home so he could receive the care that he needed. Due to Howard’s illness Vera had now become disengaged, she had spent all of her time looking after her husband, worrying about him and visiting him constantly. Another major factor that affected Vera’s stress was the fees she had to pay at the nursing home. She was very worried about the scale of the costs and was worried about having to sell her home. She had gradually lost contact with her friends and had no time for any personal hobbies or even time to properly look after herself and because of this Vera had become stressed and run down and was finding caring for Howard very hard to cope with. Her biggest worry and fear constantly being how she would cope with it if Howard died. Bereavement is usually hard to cope with for the elderly especially disengaged people, they are likely to feel more isolated and alone and this is what Vera was frightened of. In actual fact Vera died suddenly in December 2003, shortly followed by Howard June 2004. By this time Howard had no understanding of anyone around him as he had little response to anything, therefore he did not grieve for his wife as he didn’t even understand that she was gone. Their family described it as a blessing because in this way Vera never had to cope with the bereavement of losing her partner and neither did he. Overall retirement did have a positive effect on Vera and Howard to begin with. They had more freedom to be active, pursue their hobbies, spend time together, and with their loved ones. However old age brought ill health which caused Vera and Howard to disengage and become isolated from others which continued to bring ill health and stress. My second case study is about a woman named Ruth Cohen. Ruth Cohen is an 84 year old woman, she had previously been a teacher for nearly 40 years. Ruth has one son of 60 who has two daughters Lisa and Issie, Lisa has a son of 17. Ruth is a very old woman and has a number of health problems including arthritis, high blood pressure, and sight and hearing problems. However Ruth has lead a very healthy and active retirement. Since Ruth has retired she has done voluntary work for a number of charities and her local church as she is a very religious woman. Even in her late 70’s Ruth attends church every Sunday and helped to run the local Sunday school. She regularly met her friends from church to go out for tea. She tries to visit her children and grandchild as much as she can however due to her eyesight she cannot drive anymore so her only way of seeing them is to get the bus. In her old age, Ruth despite still being so active has become quite frail and is frightened easily therefore tries to avoid going to places with people she doesn’t know, she tends to stay in her own village, go to the same shops and see the same people every day. Ruth was married for 60 years to James, unfortunately 14 years ago James passed away due to a heart attack. Ruth obviously had a hard time with the loss of her husband of 60 years however because of the lifestyle Ruth led she managed to carry on with her life and avoided becoming disengaged and easily accepted the support and help of ther whereas a lot of people cannot do so so easily. Because of Ruth’s personality and the way she was her family didn’t feel like they had to constantly worry about her and they knew she would be getting on fine without their constant care. However Ruth is getting rather old now so they do visit more frequently and her granddaughter Issie bought her a dog to keep her compan y and occupied. As Ruth entered her 80’s the physical ageing process could no longer be avoided and began to take over her life. She became very weak and could only walk with a Zimmer frame, she became increasingly isolated in her home due to mobility issues and although people did visit she began to feel lonely and depressed. This case study is perfect evidence of the disengagement theory. Although Ruth remained active and dealt with the bereavement she endured and her health issues it was inevitable that age caught up on her, she lead a fulfilling retirement and kept up all of her routines and hobbies as long as she physically could but eventually her mobility limited her life and effected her emotionally as well as physically. How to cite Theories of Aging, Papers

Social Etiquette and Personality Development †MyAssignmenthelp.com

Question: Discuss about the Social Etiquette and Personality Development Management. Answer: Introduction: The above-mentioned test result highlights the four qualities, namely extravert, sensing, feeling and judging. The four personality attributes that are enough to judge the personality of any human being, consists of the ESFJ. According to the given test result, I am 66% extrovert, with 1% of sensing, having 38% feeling and 62% judging ability. This highlights that I am extrovert in nature and like socialising with people. I find myself comfortable in social groups and never leave myself alone and isolated. Moreover, I prefer mixing with lot of people and make new friends. Moreover, I prefer to go out in a social function, rather than spending my leisure in isolation. Rather than reading a book all alone and spending the leisure time, I prefer to go outside. Thus, the personality test has rightly judged that I have distinct preference for extraversion over introversion. However, since at times, I also enjoy spending my time all by myself, in pursuing my hobbies; hence the percentage o f extraversion did not exceed 66%. According to the test result, I do not prefer sensing to intuition. This highlights the fact that I follow my intuition while taking various decisions management. However, this is not always correct, since I often use my judgemental power and rational thinking, rather than perceiving and relying on my intuition. Thus, using sensing or intuition depends on the situations that are faced. Thus, though I rely on my intuition more than my sensing, yet the result is not exactly correct. The test result highlights the fact that I have moderate preference of feeling, over thinking. This highlights the facts that I tend to follow the path of thinking, rather than going with the feeling. In any critical situation, the path I will follow, depends largely on the situation itself. Whether the path of thinking or feeling is followed, depends mainly on the critical situation that is faced. However, most of the time, preference is given to thinking, rather than the feeling. Hence, the result of the analysis is correct and justified. The result of the test highlights that I have high preference of judging, over perceiving. Thus, in any given situation I take the path of judgement over perceiving. Judgemental analysis is usually correct and helps in taking the actual decision, rather than perceiving. Thus, my overall tendency towards using my judgement rather than perceiving is correctly highlighted in the MBIT test. Thus, the results obtained from the test are correct and agreed upon by me. The overall analysis of the test result is correct and matches with my personality. Critique of the MBTI test The MBTI assessment is one of the best personality tests that are available. It is one of the most trusted personality assessment tools available (Salgado Turiz, 2014). While developing this test, the developers, Briggs and Myers highlighted four personality traits and its contrasts namely Extraversion and introversion, sensing and intuition, thinking and feeling, judging and perceiving (Diekmann Knig, 2015). The qualities and its contrasts are described in details: These two qualities in human beings distinguish among those who direct their energy towards the outside world, towards other people, from the people who direct their primary energy towards their inner experience and self-development (Prather Bates, 2015). These two qualities are effective in distinguishing between these two categories of people. These two contrasting personality tests are effective in distinguishing people who take information through the five senses and their own experience, from those people who prefer taking information through impressions and rely more on possibilities (Salgado Turiz, 2014). Thus, these qualities are essential part of the personality test. These qualities distinguish people who take decisions based on logic and objectivity from people who take decisions based on personal values (Tananchai, 2017). These two personality types are essential qualities in understanding the personality of various kinds of people. Judging and Perceiving These essential human qualities differentiate between who prefer planning and strict structure management, from the kind of people who are flexible and have open options (Wang, 2015). The test is reliable and widely used in various schools, universities, offices as well as by psychologists. Since the test results are more or less accurate, hence people rely on the MBTI test. Experts opine that the MBTI test is the most effective personality assessment test, having high reliability and validity (Wang, 2015). Since the results obtained are genuine, hence it is widely used. Many school counsellors also use this personality test, in order to determine the personality of the students and guide then to pursue a particular career option. Moreover, this test is taken up by the candidates in order to determine the leadership qualities in them. An ideal leader has certain leadership traits and hence similar traits highlight a prospective leader. Thus, most of the counsellors and teachers rely on the validity and reliability the MBTI test results. Alternatives to the MBTI test include the Big five personality test (Rice, 2015). However, the popularity and the reliability of the MBTI test is much more important and prominent, thus making it a popularly used personality test (Salgado Turiz, 2014). The other personality tests are not suitable enough to be an effective replacement. However, the other tests could be used as alternatives. Thus, the MBTI test is an effective one and the test highlights the personality of a person effectively. However, if the person taking the test fills in the answers randomly, without the actual and accurate response, then the test fails to analyse the personality of the person and gives a false result that cannot be relied upon. Hence, in order to ensure that the test and its results are genuine and determine the actual personality of the person taking the test, it is essential that the responses are filled in genuinely and are not random. References Diekmann, J., Knig, C. J. (2015). PERSONALITY Testing In PERSONNEL Selection.Employee recruitment, selection, and assessment: Contemporary issues for theory and practice, 117. Prather, Z., Bates, J. (2015). Personality Types and Physical Touch.Undergraduate Research Journal for the Human Sciences,14(1). Rice, J. W. (2015).Using Myers-Briggs Personality Type Indicators to Predict High School Student Performance in an Educational Video Game. University of North Texas. Salgado, J. F., Turiz, G. (2014). The Five-Factor Model, forced-choice personality inventories and performance: A comprehensive meta-analysis of academic and occupational validity studies.European Journal of Work and Organizational Psychology,23(1), 3-30. Tananchai, A. (2017). The Personality of Students Studying the Social Etiquette and Personality Development Course by Myers Briggs Type Indicators (MBTI) Theory.AJE,3(2). Wang, C. Y. (2015). Preference measures of rectangle ratio on MBTI personality types.Art and Design Review,3(03), 69.