Syndicated Data And Standardized Services And Their Differences Marketing Essay

Syndicated Data And Standardized Services And Their Differences Marketing Essay At work, I am involved in the selection process of research suppliers for the sake of annual staff surveys, benefits surveys and for mystery shopper program and analysis, I realize the services offered by the research industry has grown greatly in the past decade. So I am interested to find out the kind of services research agencies offer, and about the marketing research industry worldwide. This paper is therefore relatively informational, in which I have included a lot of named research suppliers who were listed and found from the various book references, library and internet sources in order to support the different categories of the services. There will be little emphasis on opinionated discussion, as the objective of this paper aims to explain the syndicated data and standardized services offered by research agencies, distinguish their differences, various applications and sources of data. Both services are common nowadays in Asia, especially the SMEs (Small to medium sized ente rprise) that are using such research data for nurturing the success of their organizations, however the difficulties to operate a nation-wide approach in Asia is discussed. I have also included a sample of a standardized service in Hong Kong, WorkHKà ¢Ã¢â‚¬Å¾Ã‚ ¢ by Towers Watson, in the area of job satisfaction survey and its process is shared here. Introduction What is Syndicated data and Standardized services Today, over $20 billion a year is spent on marketing/advertising/public opinion research services around the world. Spending on marketing research is $6.9 billion in the United States alone. During the past two decades, the research market has become highly concentrated, with about 54 percent of the market being held by the 50 largest worldwide organizations. The other half of the market is shared by a thousand or more small research firms. The concentration is even more pronounced in the United States, where the 10 largest firms account for 64 percent of total U.S. spending for marketing research (Wileys Marketing Research Industry and Research Ethics article, p.26). In the highly competitive retail market, understanding the customer is paramount. In order to fill in the gaps of consumers buying motive and actual buying, companies have to understand the customers, and of course, marketing research is the tool for gaining knowledge about the customers. Marketing research is a systematic gathering of information and such analysis of data gathered connects the consumers and the public to the marketer so as to identify the marketing problems and opportunities, assess marketing actions, manage the marketing performance, and improve the overall marketing process. Marketing research information is provided by research suppliers which can be either an internal supplier or an external supplier. Most manufacturers, retailers, and service businesses, such as McDonalds, Kraft Foods or American Airlines, have small internal marketing research departments, and Procter and Gamble (PG) has a large internal research department. External suppliers are outside marketing research companies hired to supply marketing research data; and they can be classified as full service supplier firms and limited service supplier firms; full service suppliers are companies that offer full range of marketing research activities, they provide standardized information which involves two broad classes, namely the syndicated data services and standardized services which this paper focuses to discuss. Figure 1.0 indicates the overall services provided by an information supplier. What it means by Syndicated Data and Standardized Services According to Curry (1993) and Kolb (2008), syndicated data is a form of external and secondary data supplied in a standardized format and ready-to-use routine information made available to multiple subscribers known as a syndicate in a common database, which means the information is not tailor made to meet the needs of any particular company or designed to solve client-specific problems, the data format is designed to provide a standard, ongoing vehicle to facilitate the collection of data. Syndicated data is provided in a common data base for a service fee charged to subscribers and these research firms which provide the data are known as syndicated data service firms. These suppliers offer syndicated data on a subscription basis to all subscribing members of the syndicate, such detailed information can be of value to companies in a specific trade but may not be available in libraries. Syndicated data suppliers collect data on a continuing basis regarding the consumption of a specif ic product or products or the purchasing behavior of a specific target market segment. These data are then sold to companies, which specify how much data they want and the analysis they require; the more data and analysis that are required, the higher the price and what they do not do is conducting research specifically for any single client company. With syndicated data, both the process of collecting and analyzing the data and the data itself are standardized, firms supplying syndicated data follow standard research formats and uniform reports that enable them to collect the same standardized data over time at periodic intervals. Common types of syndicated data measure retail sales, wholesale product shipments, consumer panels, advertising media audiences, advertising effectiveness, and consumer attitudes. ACNielsen TV Ratings and IRI are examples of two large syndicated data services firms, ACNielson collects information on TV and media viewing and also on ad recognition on the i nternet, anyone, including the public, can buy the products they sell by visiting their website. On the other hand, standardized services rarely provide clients with standardized data, rather, they provide the research process. Zikmund (2003, p.74) explained that standardized services refer to a marketing research process that is standardized and used to generate information for a particular user and the application of that standardized process will result in different data for each client, even though the standardized process is the same in gathering the data. For example, a client will use a standardized service firm to measure customer satisfaction, instead of developing its own process. Several other marketing research services, such as test marketing, naming new brands, pricing a new product, or using mystery shoppers, can be provided or purchased from standardized service firms. Synovates ProductQuest service assists in developing new products and improving existing products. Baltimore Research offers a Mock Trials service to clients involved in litigation, to listen to di fferent attorney presentations so that the litigants attorneys can have better presentation ways to impact the jurors. Advantages and Disadvantages of Syndicated Data and Standardized Services Advantages of Syndicated Data A key advantage of syndicated data is on the shared costs of the data among users as many clients may subscribe to the same information, thus making the cost of the service greatly reduced. Burns Bush (2010, p.205) made it clear that due to the quality of the data collected is typically very high and requiring a huge amount of cost, so the share of affordable cost with several users maintains the validity and reliability quality of the data. Another advantage is that the data are normally disseminated very quickly because of the routinized systems, standard procedures and methods used to collect and process the data over and over again on a periodic basis. Besides, the information is current, the more current the data, the greater is the use. Syndicated data services can at least aid in the formulation of the clients decision problem, suggest types of data for meeting the information needs, and service as a source of comparative data by which internal data from within the organizati on cannot achieve. Advantages of Standardized Services The advantage of using standardized service suppliers is mainly buying the experience of the research firm, especially when the buyer company does not have enough the experienced personnel to carry out a particular research process. Besides, using standardized services helps to reduce cost of the buyer when the trial and error process and potential errors can be minimized. Since the standardized service suppliers has been conducting the service for many clients regularly, their procedure is therefore efficient in delivering the result as compared to having the research processed by the buying company themselves. Most importantly is the time saved for buying company in collecting similar data by themselves, because several weeks or months may be required to design, pretest a survey or questionnaire, train the interviewers, devise a sampling plan, collect and process the data. In addition, such cost of the project could be tremendous but it can be much reduced by employing the services from external standardized suppliers. Due to the always availability of standardized services, it is therefore important in the marketing research application. Disadvantages of Syndicated Data Since the format is standardized, buyers have little control over what information is collected and must be satisfied with the standardized information received. Buyers may feel helpless if the units of measurement or definition of classes, recency of data, publication currencies and the units of geographical data are not appropriate which are summarized as the data fit problem. Burns Bush (2010, pp.205-6) gave a second disadvantage, that buyers must often commit to a long-term contract which only serves to secure the expenses required by the syndicated data supplier on the quality and vast scope of research. The last and most crucial disadvantage is that the same data is available to competitors, that is, what the client firm buy and see from the report, the competitors also see the same analysis and picture. Disadvantages of Standardized Services Naturally, the word standardized automatically implies the service is not customized, standard service suppliers do not design a service specifically for the clients project. Besides, Zikmund (2003, p.113) stated that the standardized service supplier may not know a particular industry well so it becomes the responsibility of the buying company to ensure the standardized service really fits their intention. This accuracy problem poses a limitation and can only be minimized if the buying company has a comprehensive knowledge of the research process so as to evaluate the accuracy of the data and assess the evidences regarding the quality of the data as well. Applications of Standardized Information Standardized information is a type of secondary data which can be either syndicated or standardized, in which the data collected and/or the process of collecting the data are standardized for all users. Standardized information can have many applications, in general, it includes measuring the consumer attitudes, clarifying market segments, conducting market tracking and monitoring the usage of media and effectiveness of promotional activities. Measuring consumer attitudes and opinion polls Burns Bush (2010, pp.206-207) gives plenty of examples for this kind of suppliers: The Maritz Poll uses a standardized process to ensure that consumer attitudes and opinions are properly measured, and these polls are examples of a standardized service. ESRIs Tapestryà ¢Ã¢â‚¬Å¾Ã‚ ¢ Segmentation is a standardized service that uses a process to profile residential neighborhoods. This information is purchased by clients desiring to better understand who their customers are, where they are located and how to reach them. The Yankelovich Monitor measures changing social values and their impact on consumers. It specializes in generating studies on mature populations, baby boomers and Generation Xers. These data are syndicated which is available to anyone who wishes to buy, and the information can be used for a variety of marketing decisions. Ipsos Public Affairs ® produces Ipsos Global @dvisor ® to study the companys proprietary audiences so that company can better understand how consumers and key stakeholders view its reputation as a brand. Coca-Cola is its subscribers. The Harris Poll measures consumer attitudes and opinions on government and economy, and other topics include politics, world affairs and legal issues. Harris poll is a source for identifying trend lines and is standardized information offering syndicated data. The Gallup Poll (http://poll.gallup.com/) measures public opinion polling on a wide variety of topics, such as domestic issues, private issues or world affairs, military and defense, stem cell research, smoking population percentage over time, etc. Gallup poll is syndicated data, as the information is available to all who wish to buy. Client firms can track attitudes of consumers toward buying private brands or their attitudes. Defining market segments This research method requires placing customers to share certain attributes, such as age, income, into homogeneous groups or market segments. The Stanford Research Institute, for example, conducts an annual survey of consumers and classifies them into homogeneous groups for market segmentation purposes. Some standardized information sources focus on members of the industrial market, two sources being the North American Industry Classification System (NAICS) and Standard Industrial Classification (SIC) system allow marketers to define industry types more specifically. Dun Bradstreet (DB) credit bureau collects vast amount of information on business firms, private and public. While SIC uses 4 digits codes and NAICS uses 6, DBs Duns Market Identifiers (DMI) uses 8 digits classification system to identify firms into very specific types of businesses. Since DB originated as a credit reporting firm and companies already supplied DB with detailed information about their operations, allow DB create databases containing a wide spectrum of business information. This is important if a marketer is trying to target specific business firms, however narrow their classification. Other standardized information sources provide information on members of the consumer market. SRI Consulting Business Intelligences (SRIC-BIs) VALSà ¢Ã¢â‚¬Å¾Ã‚ ¢ program (www.sric-bi.com/VALS/) segments consumers by psychological and demographic measures, placed them in each of eight personality segments. This knowledge of consumers behaviors helps the client firm develop a deeper understanding of its target market consumer. Birn (2000, p.74) brought in the term, geodemographics, which describes the classification of usually small geographical areas and related to the characteristics of the inhabitants. Research firms specializing in geodemographics combine census data with survey data. Boyd, Walker Larrà ©chà © (1998, pp. 171-179) further substantiated this service by referring it as PRIZM, (Potential Ratings Index for ZIP Markets) which defines every neighborhood in the US based upon 66 household market segments. ESRIs Tapestryà ¢Ã¢â‚¬Å¾Ã‚ ¢ also divides US residential ZIP cod es into 65 segments based upon selected demographic and socioeconomic characteristics. Nielsen Claritas (http://www.claritas.com) and Acorn help sending promotion messages to targeted consumers and they have created desktop products that assist marketing managers to conduct regional and national segmentation studies. Knowing which market segments helps to make up a client firms potential customers. Conducting market tracking Tracking studies are those that monitor, or track a variable such as market share or sales over time. Tracking studies can tell a firm how well the products are being sold in retail outlets globally and also the sales status on competitors products. Nielsen SCANTRACK Services is based on syndicated retail scanning data, tracks thousands of products as they move through retail stores, allowing brand managers to monitor sales and market share and to evaluate marketing strategies. As for market tracking at the household level, it is gathered in homes using scanning devices or through the use of diaries and sending auditors to households. Nielsen Homescan ® Panel, uses scanning device to scan all bar-coded products brought home from all outlets. IRI ScanKey Consumer Network Household Panel, an example given by Malhotra Birks (2000), maintains a panel of consumer households that record purchases at outlets by using a handheld ScanKey wand. Todays technology is so advanced that a user o f information can easily be overloaded with information, various companies have therefore created decision support systems, data mining systems, expert systems and the like by using analytical tools to attach meaning to data, allowing marketers to make decisions in response to the quickly changing market conditions. Monitoring media usage and promotion effectiveness In order to measure the promotional effectiveness in media, readership, listenership effectiveness, some syndicated data service companies conduct studies on several forms of media. To track television, Nielsen Television Index (NTI) records television ratings data which are reported by DMAs (designed market areas). Naturally higher viewership of certain programs allow the television company to charge higher fee for advertisements. NTI also provides subscribers with audience characteristic information that allows potential advertisers to select audiences that most closely match their target markets characteristics. To track radio, Arbitron Panel provides syndicated data on radio station listening through selected samples who record their radio listening in diaries and Arbitrons Portale People Meter (PPMSM), a hand-held electronic device in the size of a mobile phone, automatically records the stations listened to. The procedures for measuring advertising effectiveness are standardized for comparing the results across studies. To track print, MRIs Starch Readership Survey is widely used for measuring the actual exposure of magazine ads to readers; Gallup and Robinson Magazine Impact Studies are another well-known syndicated service firms, aim to help marketers make decisions about what comprises a good ad. To track downloaded music, videos and recorded books, Nielsens SoundScan, VideoScan and BookScan separately provides information on the downloaded music, sales of VHS and DVD and sales of books. To track Multimedia, Simmons National Consumer Study gathers information on media usage linked to product usage, this information allows companies to determine the viewing/listening media habits of users. Nowadays, on-line consumer word of mouth or on-line consumer business have been shared through the internet world, via websites, blogs, facebook, discussion forums, companies can keep track of what is being said about them and their products by subscribing to BussMetrics from the Nielsen Company (Hester, 1996, pp. 169-170 and Burns Bush, 2010, pp. 219-222). Monitoring health related facilities and pharmaceutical products IMS Health Incorporated, as mentioned by Burn Bush (2010, p.76), is the worlds second largest research firm, providing services in over 100 countries. IMS services include pharmacy and hospital audits plus the measurement of disease and treatment patterns. Westat, Americas third largest research firm, conducts research and long-term follow-up surveys for agencies of the US government and businesses foundations. Major areas include health, education, social programs, environment and transportation. Sources and Suppliers of Data Primary and external syndicated Secondary Data Primary and secondary data are two main sources of data. Primary research starts from raw scratch, collected specifically for the research needs to solve the problem at hand. Secondary data already exists and are already published as they were collected for purposes other than the specific research needs at hand and usually used by someone else. Secondary data are therefore more economical than primary research which is a quick source of background information, but the format seldom meets the needs of the researcher. In a marketing problem definition process, analysis of available secondary data is an essential step and primary data should not be collected until the available secondary data have been fully analyzed. Scott (2009) alerted marketers with international marketing research that few problems may arise because customers may vary due to different cultures, traditions, beliefs and expectations. If this happens, separate country should collect individual countrys secondary info rmation and then compare the data difference, which means international marketing research better counts more on original primary data instead of secondary information. Primary data sources Primary data is original and normally organizations commission external researcher to establish the techniques, measurement and analysis for them. The technical aspects of conducting various types of primary marketing research relies on qualitative research methods, which means working with focus groups, conducting surveys, questionnaires, interviews and experiments. Wilson (2006, pp. 37) said this is a skilled task that requires careful thought and planning whereby a poorly designed questionnaire can jeopardize the response rates and provide incomplete or inaccurate data. Besides, determining the sample involves clearly specifying the types of respondent to be included, the number of respondents required and the method by which individual respondents will be selected. To conduct focus groups and interviewing, the researchers need to be well trained to ensure unbiased judgment and uphold the ethics to respect the rights of the respondents. Most companies will outsource the data colle ction process and rarely have it conducted by the companys internal personnel. Syndicated sources and Suppliers of Secondary Data Secondary data can be classified as coming from internal sources or external sources. Boyd et. al. (1998, p.80) specified clearly that internal sources can be available within the organization when every organization has at its disposal valuable internal secondary data, such as sales invoices, estimates of total annual usage of a product, advertising and promotion activities recorded, research and development and manufacturing reports or service by location, etc. that can be an important starting point for any marketing research project. External data can be available from various sources, such as government statistical publications, trade association data, books, bulletins, annual reports and business periodicals which can be free from library resources. Otherwise, external data sources not available in libraries are usually standardized data which are comparatively expensive. These secondary data are supplied by syndicated services suppliers to many client firms, anyone willing to pay the price can buy the data. One method of obtaining secondary data is frequently through surveys, which could be periodic surveys on the same set of variables conducted at regular intervals; or panel surveys to measure the same panel respondents over time but not necessarily on the same variable; or shared surveys are developed and executed for multiple clients when each of them share the cost. A number of firms maintain panels of respondents who are matched to the general population in terms of age, income and who agree in advance to participate in surveys, typically by mail or phone and response rates within the panels tend to be high and the demographic and lifestyle information are already available . Curry (1993) classified syndicated data sources as a) consumer data, b) retail data, c) wholesale data, d) industrial data, e) advertising evaluation data, and f) media and audience data. Consumer data normally relates to purchases and the circumstances surrounding the purchases. Kinnear Taylor (1991, pp.151-155, 164) provided examples of these suppliers: The National Purchase Diary (NPD, http://www.npd.com/) maintains over 30,000 households who keep diaries of purchases. The Marketing Research Corporation of America (MRCA) maintains a diary panel that records details on purchase of groceries and personal care items. Mediamark Inc. has annual survey that includes overall breakdown of usage by demographic category. The Roper Reports monitor public opinion and consumer behavior and interests on a broad range of social and political topics and on opinions of various consumer products and services. Yankelovich Clancy Shulmans Monitor Service conducts annual survey of households on social trends. Regarding consumers attitudes and buying behavior, Burgoyne Consumer Surveys provides in-store consumer on-the-spot reactions to marketing and product innovations, DDB Needham an d Gallup Omnibus conducts long term tracking of attitudes and opinions. PRIZM serves to explain, predict target consumer behavior while the Survey Research Center at University of Michigan monitors consumer consumption patterns, attitudes and intentions on financial issues. Retail Data collected focus on the products or services sold through the outlets and/or the characteristics of the outlets themselves. Hair, Bush Ortinau (2006, pp. 12-13) mentioned ACNielens Retail Index and Audits Surveys National Total-Market Audit provide data on total sales by product class, sales by brand and of competing brands in supermarkets, drugstores. IRI (http://www.infores.com/) and ACNielsen (http://www.acnielsen.com/) basically dominate the retail scanner business. Scanner data are collected in two separate forms (household level and store level) and for two distinct sets of clients (manufacturers and retailers). In addition, three other sets of data are also maintained, they are (a) prices, features and displays at the retail level; (b) coupons and other promotions (c) advertising on TV, print, radio. Audits Survey also provides National Restaurant Market index on the commercial restaurant market annually. Ehrhart-Babic Group provides syndicated in-store distribut ion data and new-product-introduction performance data through their National Retail Tracking Index. BehaviorScan and InfoScan by IRI assist in multiple market testing and tracking services while DBs National Scan Track provides projection to monitor displays in supermarkets. Wholesale data are warehouse shipment data used to estimate sales at retail. Birn (1999) told us that SAMI (Selling Areas-Marketing, Inc.) is the best known syndicated service of this type, especially for retail food stores. SAMIs data allow the client to analyze trends in sales or package size and the impact of promotions and competitive actions. These data also serve as an intermediary audit purpose in the distribution chain, wholesalers and formal examination of product movement by analyzing inventory. Pipeline Research Inc. provides audit service on warehouse inventories of drug products monthly. Then P-O-S Research audits the national warehouse movement and trend line of products sold through food store distribution, including grocery, frozen, dairy, household, health and beauty aids. Industrial data are more syndicated data services available to consumer goods manufacturers rather than to industrial goods suppliers. Birn (1999) shared that DBs Market Identifiers provides data on companies rated by DB, which can be used to construct sales prospect lists, identify sales territories, sales potentials, and so forth. McGraw-Hills Dodge Reports collects data from building material manufacturers and distributors so the data can be used in marketing building products while Polk Companys Motor Statistics provides vehicles registration data. Advertising Evaluation data help advertisers in measuring the effectiveness of their ad expenditures in broadcast and print media. AdTel, ARS (Advertising Research Service), CATS (Comprehensive Advertising Tracking System) offer comprehensive and continuous tracking of weight and quality of commercial ads in terms of GRPs (Gross Rating Points). Starch Message Reports, Gallup and Robinson Magazine Impact Studies are most widely used syndicated services on readership. Burns Bush (2010, p.150) cited Audit Bureau of Circulation (ABC) is a standardized, independent third party audit bureau, aims to confirm methodology, verification of lists and credibility of the content of magazines which are very helpful to the magazine industry providing advertisers with richer data on magazine readership. Media and audience data Media companies include advertising agencies, sales promotion companies, public relations agencies, and direct marketing firms which are all concerned with getting the right message to the right target market, the advertising effects of competitors, how much they are spending and the media mix, hence marketing research information is often required to accomplish this goal. For example, companies that advertise on network television want to select shows that reach their target customers most efficiently so they need information on the size, demographic and psychographics composition of the audiences for various TV programs. Firms like NMR and American Research Bureau provide standardized TV audience ratings to a syndicate group of clients. The Simmons Market Research Bureau compares audience characteristics. Kolb (2008, p.64) mentioned it would be greatly inefficient for company to collect these data by themselves, only ad agencies have internal research depar tment as they need to find the correct marketing message and the best image to represent a client company and also the best media to use. Marketing Evaluations, Inc., for example, offers several Q Scores ® services, one of its services measures the familiarity and appeal of performers, such as actors/ actresses, authors, athletes, sportscasters, and so forth. Such information helps companies to choose the most appropriate spokesperson or help a movie producer select a performer for an upcoming movie. Scott (2009) gave an interesting fact that Tom Hanks and Bill Cosby, for example, are performers who have high Q scores. Nielsen Media Researchs Nielsen Television Index (NTI), is another example of a syndicated data provider, supplying subscribers with data on TV viewing, available to anyone wishing to buy it. Arbitron and ACB (Advertising Checking Bureau) offer syndicated data on the number and types of listeners to the various radio stations. This standardized information helps advertising firms reach their target markets; and also helps radio stations define audience size and characteristics. One must not undermine the service by the research giant, VNU Inc. (VNU), founded in 1964, is a major international media and information company and the largest company owned by VNU is ACNielsen. Hair et.al. (2006) gave a thorough introduction of ACNielsen, that it is broken down into several companies: a) Nielsen Media Research (NMR) provides television audience measurement information; b) NetRatings Inc. (NR) reports on internet and digital media syndicated research; c) Entertainment Information Division (NE) serves the entertainment industry, including movies, music and home entertainment; d) Media Solutions Division includes PERQ/HCI providing healthcare audience measurement, Scarborough Research (SR) measures local and regional shopping patterns of American consumers, Standard Rate Data Services (SRDS) offers the worlds largest database on media rates, Interactive Market Systems (IMS) offers audience profiling. Single Source Data Single source data means continuously monitor a panel of respondents on media exposure, promotional material exposure, and buying behavior to measure their exposure to promotional material

Early Childhood Services Norway Essay

Government goal – â€Å"all children whose parents wish it should have a place in a barnehage, full-time or part-time. † (OECD, 1999:12) â€Å"All municipalities must offer an ECEC place to all parents †¦ who want to enrol their child. As yet, corresponding legislation has not been drafted to give a legal right to all parents to a place for their child. † (OECD, 2006: 399) Two separate traditions brought together in Barnehage – * Educationally focused barnehage (19th century – Froebel) * Daghem – (translates as day home) Precursor was barneasyl (children’s asylum 1837) – more social , focused on poor families. Norways approach to Early Childhood Care and Education Barnehage – viewed as having â€Å"an integrated care and educational role† †¦ â€Å"care and learning are seen as inseparable activities. † (OECD, 199: 12) Provision grew slowly – 1970’s increase in service (1970 attendance – 5% of 3/4 yrs olds to 1990’s – attendance rates for 1 – 5 yr olds = 47-60% and increase since then) Very few children under 12mths in barnehage (well developed parental leave system) Barnehage – vary in terms of ownership, management, and funding. 47% – public, owned and managed by local authorities (kommune). Remainder are private – owned and managed in a variety of ways (parent groups, non-profit organisations). All receive state subsidy – all parents make payments – all local authorities subsidise public barnehager that they own and manage. Local authorities vary re policy subsidising private barnehager. Consequence – 3 types of barnehage in relation to funding (public, private – receive local authority funding & private – who do not receive local authority funding). Variations in public funding – parental fees higher in private barnehage – (except those who fall under the local authority funding). Variations in parental fees in local authority barnehage – some cases fees the same for all families. Norwegian System – 4 other types of provision; 1. ‘open kindergarten’ – children attend with parent/carer. 2. Family Day care divided into two groups – Private (a) offer totally private service; 3. Family day carers (b) networks (familiebarnehager) – can be public/private managed & supervised by one trained pre-school teacher per 30 children. 4. SFO – care and recreation for school aged children (6yrs was 7yrs) outside school hours. School in first 4 grades – from 6 yrs = 20 hours per week – child spends rest of time in SFO. SFO – may be located at school, or separate accommodation. Attendance rates vary. Education system overall dominated by groups care in a particular type of centre. Staff in Barnehager 3 types of staff†¦ 1. Styrere (leader) – management. 2. Pedagogiske (trained teacher). 3. Assistents . Remaining staff†¦ * Bilingual assistants (ethnic minority groups) * Other teaching staff (special needs) * Other persons (chefs/cleaners) All styrere & pedagogiske – have to have qualified as ECEC teacher (both types of staff have the same training). Training in ECEC Norway  3 years full time study – possible to do 4 year distance learning training (mature students with some experience avail of this). In service training available. Admission to pre-school training – 3 year study in general subjects at upper secondary. No special requirements for assistents (recently introduction of 2 years of school and 2 years in workplace = can choose health & social care /child & youth workers option to cover work in the barnehager, SFO, clubs and other services. Salaries – depends on training & position. (OECD,1999: 16) Most staff in barnehager are female. Men 8% of all staff direct contact with children. (OECD 2006) Emphasis on men in childcare – two main motives: 1. gender equality 2. right of children to meet both men and women. Male workers seen as important to boys. Childhood institutionalised (role models mainly women – concern from Norwegian Government) (Research into this needed †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ) Children with diverse needs (OECD 2006) Children with disabilities: Children with disabilities have a priority right to services provided it is deemed by an expert that the child will be able to benefit from attending the day care institution. Children from low-income families: The child poverty rate in Norway is 3. 4% after taxes and transfers, compared to the OECD average of 11. 2%. The barnehage is considered to play an important role in terms of preventive child welfare. Children living in at-risk circumstances, places are fully funded by municipalities. Supports are provided also to enable barnehager accommodate children with disabilities, children from low-income families and bilingual children. Ethnic and bilingual children: An indigenous ethnic group, the Sami, constitute 1. 7% of the Norwegian population. Sami language kindergartens are funded generously whenever there is a concentration of Sami families. Curriculum and pedagogy: The first national curriculum plan, called a Framework Plan, came into force in 1996. The curriculum, which must be used by all barnehager, is based on the Nordic tradition of combining education and care. A Sami supplement is integrated in the plan. All barnehager, including familiebarnehager and open barnehager, must base their annual plans on this Framework, which is the National Curriculum. The Framework Plan emphasises that both local cultural values and the national cultural heritage, as reflected in the childhood environment, must be represented in the activity of the barnehage (Background Report for Norway, 1999). A revised Framework Plan enters into force on 1st August 2006. The main principles are the same, with the new Kindergarten Act giving children a legal right to participate in all questions concerning their daily lives in ECEC. The Norwegian Child (OECD, 1999:21) â€Å"strong idea of how the Norwegian child should be and what it means to live a good childhood† (OECD, 1999:21). â€Å"Important to protect childhood from too much adult control† (OECD, 1999:21). â€Å"Adults should not take childhood away from children, but bring it back to them. † (OECDm 1999:21) Value of childhood & children seen as a social group within society.

Where to Find California Bar Essay Samples

Where to Find California Bar Essay Samples The usage of NFL jerseys is quite common. With personalized jerseys of the NFL, you're sure that you've got the ideal design. Locating a cheap NFL jersey has been a daunting undertaking for a number of the hardcore fans in spite of the team they support for. Accordingly, by reading and studying past exams you will raise your likelihood of seeing something similar on the authentic bar exam. The scaling for any individual Bar Exam won't ever be released and varies dependent on the test so we'll never understand what percentage is going to be asked to pass. The bar exam isn't all that different. Thus, you take your very first practice exam on evidence. Presently, the Multistate Essay Exam tests each of the MBE subjects, listed above, plus a range of non-MBE subjects. Many examinees think whether a subject was tested on a single essay it is not going to be tested again during the exam! Most examinees appear to understand the value of doing practice MBEs. Frequently examinees fail since they delay the true study of the exam. Each essay question is intended to be answered in 1 hour and the PT was made to be completed in 90 minutes. The first time that I took it, I didn't take it quite serious. Told H There's no place here for you. The California Bar Essay Samples Trap The bar examiners are not searching for your capacity to regurgitate rule statements. The library stipulates the law which is going to be utilized to address the issue. When you review every one of your answers, keep an eye on your mistakes. These model answers are fantastic examples (especially if they're student answers) of what the graders are interested i n. The Appeal of California Bar Essay Samples Frequently a sample will be given. So today we focus on how best to approach the essay part of the bar exam. If you do really well on a single section, you're virtually sure to pass. At this time you compare your answer with the sample answer supplied by the bar. The Essay Master Course offers the best tools available to assist students PASS the essay part of the California Bar Exam. Applicants should plan to get there a minimum of 20 minutes early to find their assigned sections or rooms. They admitted to the Attorneys' Examination are not permitted to take the MBE. The aim is that the issues and rules will grow more familiar, and you are going to be in a position to set them up more quickly. What's more, besides the countless papers on distinct subjects, you may have a number of other responsibilities which require significant attention. Yes, it's important to be aware of the rules. Reciting the rules was the logical results of an established matter. The Battle Over California Bar Essay Samples and How to Win It These points are made to help you prepare for essay style examinations. This $239 value is completely freewith the essay training course. There are particular common factors that signal the caliber and value of the essays . That means you should still have some full essays beneath your belt for each subject, before you get started cooking them, as there are subtle differences in the approach. If you wish to try it closed book, which will help you remember the rules better as you'll be fighting to recall them. It's quite easy to use along with self explanatory. Ideas, Formulas and Shortcuts for California Bar Essay Samples Ensure you realize the question and are clear of what you are being requested to do. If you locate your own work challenging to get through, then that's an indication which you will want to clean up your act. Naturally, each of the principal issues and many sub-issues were therevery important. To start with, by waiting until you've got the law memorized you don't observe the context for the law you're trying to learn and you understand less. On occasion, once an abortion isn't done correctly, the kid might actually live and could be born with very considerable health defects t hat would stop the child from leading a normal life. After the mother's or child's life is in danger. A youngster needs certain conditions as a way to live. This child wouldn't be in a position to lead a normal life. This isn't an excellent plan. In the event you haven't noticed, I'm a huge proponent of learning from the true test. I don't believe you can postpone it. Each performance test includes two packets.

Bridge on the River Kwai - 1509 Words

Bridge On The River Kwai. The film deals with the situation of British and American prisoners of war, who were captured by the Japanese during World War II and were forced to build a bridge over the river Kwai, in order to accommodate Japanese Burma-Siam railway. At first the prisoners were planning to sabotage the construction of the bridge, and to not finish the construction at the scheduled date. Because of that decision, the Japanese were forcing British officers to be working along the ordinary soldiers. The head of the prisoners was Colonel Nicholson and he was the person, who fought for the soldiers’ rights and managed to save the officers from working, for the price of sitting in the â€Å"oven†, a closed room made of pieces of steel†¦show more content†¦Colonel Nicholson, a Commander who betrayed his own people, for his own good, was never actually a person, instead there was Commander Toosey, who on the other hand was trying to delay the bridge’s construction for as lon g as possible and never betrayed his men. The destruction of the bridge at the end of the film is also entirely fictional, there was no such thing, but actually there were two bridges built, wooden and steel. The wooden one was destroyed by American air bombings and the steel one is still in use today, slightly renovated of course. There were quite a few directors for the movie, including: John Ford, William Wyler, Howard Hawks, Fred Zinnemann and Orson Welles, each of them being in charge of different roles. The movie was filmed in Sri- Lanka; most of the explosions were filmed in the deserted Kitulgala area, to make sure that no one will be harmed. The cast for the movie is: William Holden as US Navy Commander/Seaman Shears, Alec Guinness as Lieutenant Colonel Nicholson, Jack Hawkins as Major Warden, Sessue Hayakawa as Colonel Saito, James Donald as Major Clipton, Geoffrey Horne as Lieutenant Joyce, Andrà © Morell as Colonel Green, Peter Williams as Captain Reeves, John Boxer as Major Hughes, Percy Herbert as Private Grogan, Harold Goodwin as Private Baker, Ann Sears as Nurse. The film is made from the perspective ofShow MoreRelatedThe Bridge on the River Kwai500 Words   |  2 Pages1950’s film analysis is The Bridge on the River Kwai. Directed by David Lean, The Bridge on the River Kwai follows a battalion of British soldiers who find themselves trapped in a Japanese POW camp during WWII in 1943. The British soldieries are led by Colonel Nicholson (Alec Guinness) who is ordered by the commandant of the POW camp, Colonel Saito (Sessue Hayakawa), to build a railroad bridge over the Burmese river Kwai. Colonel Nicholson refuses to help build the bridge based on the fact that theRead MoreThe Movie The Bridge On The River Kwai 1750 Words   |  7 Pagesthis scene of the movie unfolds, it becomes clear the situation is not one where those people inhabit it by choice. This is the opening sequence of the film The Bridge on the River Kwai, filmed in 1957. (Lean, 1957) The film focuses on the story of prisoners of war during World War II who are ordered to build a bridge over the river Kwai in the jungles of Thailand and the trials of two very different leaders who must confront each other about this goal. Each of these two leaders, Colonel Saito andRead MoreThe Theme Of Pierre Boulles Bridge Over The River Kwai713 Words   |  3 PagesIn Pierre Boulle’s Bridge Over the River Kwai, there are many obstacles the British prisoners face. The main one being having to follow the orders of their Japanese captors to build a bridge. With the help of Colonel Nicholson, the British end up taking over the camp and building the bridge by their own standards. At the same time, an American trio of soldiers are planning on destroying the bridge. Colonel Nicholson ends up saving the bridge from any destruction that cannot be easily fixed, but atRead MorePlanet of the Apes Essay examples1838 Words   |  8 PagesFrench Indochina. In 1943 he was captured by the Vichy France loyalists on the Mekong River. While a prisoner, he was subjected to severe hardship and forced labor. Pierre Boulle would settle in a hotel in the Quartier Latin in Paris, then at his sister’s, recently widowed, to begin his career as a novelist. The novels he wrote were a mixture of both his experiences and his imagination. The Bridge over the River Kwai and The Planet of the Apes. Pierre Boulle wrote The Shimmering Universe when he wasRead More How the Red Scare Created a Hollywood Blacklist Essay930 Words   |  4 Pagescommunists. Because of this, they were unable to obtain work in the American film and television industry for many years. Some of those blacklisted continued to write Hollywood films, using false names. This allowed movies such as The Bridge on the River Kwai to be completed. Several screenwriters moved to other countries, where they were able to find work in film. Most estimates indicate that the blacklist involved approximately three hundred and twenty-five employees in film and related industriesRead MoreU.S.s Influence on British Cinema Culture Between 1930 and 1980826 Words   |  4 Pagesthings began to pick up again for the British film industry as America began to invest in more and more films meaning that the storylines were partly American and partly British which appealed to both countries. Films such as Bridge on the River Kwai are an example of this. The fifties also saw the growth of television and as a result of it, family cinema trips were not as common as they had been before. More specific audiences emerged which the film industry now had toRead MoreFilm/Viewer Interaction in Apocalypse Now Essay1541 Words   |  7 Pagesâ€Å"The horror... the horror...†- Colonel Kurtz are the last lines of Apocalypse Now, the Francis Ford Coppola directed war-film masterpiece, which truly explores horror. Typical war films, like Kubrick’s Full Metal Jacket or Boulle’s The Bridge on the River Kwai, follow the camaraderie of a protagonist and his unit and their struggles that build up to a violent and climactic confrontation where both sides sustain losses to illustrate the tragedy of war. Apocalypse Now is different; there are onlyRead MoreMidterm 2 Essays James Pham1829 Words   |  8 PagesA film, The Blackboard Jungle, introduced the rock music for the teenagers to rapidly adopt this exciting new kind of music in mid-late 1950’s. The birth of the blockbuster occurred in 1956. In films Around the World in 80 days and The Bridge on the River Kwai were both seen with the application of popular melodies, that is, walz tune and a British march. Adolph Deutsch employs traditional symphonic scoring in the film Something like it Hot. He liberal ly integrates popular music to underscoreRead MoreJapanese Occupation Affect Nationalism in Indonesia2478 Words   |  10 PagesPraptowidjojo, who were forced to slave on the Burma railway. Originally from Surakarta, he had been a railway worker in Surabaya before being sent to Singapore and then on to Thailand to work on the railway, where he witnessed the destruction of the bridge on River Kwai. He and his fellow Javanese worker saw those around them dying initially at the rate of three a day, den five, then ten. Even though Savramn survived, he joining the thousands who did not return to Java after the war, preferring to marry andRead MoreA Comparison of the Representation of the Future of The Matrix and Planet of the Apes3441 Words   |  14 Pageshowever contrasts between the two. POTA is distinctly pessimistic, a far cry from the original Pierre Boulle novel named ‘Monkey Planet’ (also famous for writing the novel ‘The Bridge On The River Kwai’). Instead, screenwriters Michael Wilson (credited for the highly ironic ‘The Bridge On The River Kwai’, as well as ‘Lawrence Of Arabia’ and unaccredited for ‘It’s A Wonderful Life’ amongst others) and Rod Serling created that famous, original ending that has a slight irony and